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E-Commerce
The ecommerce infrastructure behind an absurd amount of the internet.
Start with Shopify
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overview
Shopify is the ecommerce platform we trust when selling online needs to be more than a button that says “Buy.”
It handles the infrastructure behind an online store, from products and collections to payments, checkout, orders, shipping, and integrations. You can build an entire storefront with Shopify or use it behind another website as the commerce engine.
why it's in our stack
Almost every ecommerce tool seems to integrate with Shopify, which makes it much easier to build a stack around it instead of getting locked into one workflow.
Shop Pay gives customers a fast, familiar checkout experience with saved payment and shipping information across participating Shopify stores.
The Shop ecosystem extends beyond an individual storefront, giving customers another way to discover stores, track orders, and manage purchases.
Manage products, variants, inventory, collections, pricing, discounts, and orders from one system.
Integrations with print-on-demand and dropshipping platforms can automate the flow from an order being placed to the product being fulfilled and shipped.
Use Shopify to build the entire storefront or keep it behind the scenes while another platform handles the front-end experience.
Brands and businesses that want a dedicated ecommerce system they can build around as they grow.
our experience
We use Shopify as the commerce layer behind Drift Goods while keeping the front-end experience in Framer. Shopify manages the products, orders, and checkout, while Tapstitch handles fulfillment. That setup gives us the ecommerce infrastructure we need without forcing the entire website into one platform. And because Shop Pay has become so recognizable, checkout feels familiar even when the store itself is completely new.
The biggest reason we use Shopify isn't one feature. It's that everything seems to work with Shopify.
good to know
PROS
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Huge ecosystem of integrations and apps
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Familiar Shop Pay checkout experience
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Strong product, collection, and order management
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Makes print-on-demand and dropshipping easy to connect
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Can power an entire store or work behind another front end
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Built to scale beyond a tiny product catalog
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Centralizes a lot of ecommerce operations
CONSIDERATIONS
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Monthly subscription plus payment and potential app costs
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Apps can make the setup more expensive over time
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Advanced customization can require development work
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The native storefront may feel limiting for highly custom design needs
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Its size means there are a lot of settings and features you may never need