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Email Marketing
Email marketing for people who actually care what the email looks like.
Try Flodesk
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overview
Flodesk is an email marketing platform built around the idea that marketing emails don't have to look like marketing emails.
It combines email design, audience management, forms, automations, and ecommerce tools in an interface that feels much closer to a modern design platform than traditional email marketing software. We use it for both Drift Studio and Drift Goods communications.
why it's in our stack
Emails are treated like actual designed experiences, with strong typography, layouts, imagery, and visual customization built into the editor.
The drag-and-drop builder makes it easy to create polished emails without fighting clunky modules or writing code.
Build automated workflows for welcomes, follow-ups, launches, and other subscriber journeys.
Create signup forms and landing pages that visually fit the rest of your brand.
Organize subscribers into segments so different audiences can receive different emails and automations.
Connect with Shopify to bring customer and purchase activity into your email marketing workflows.
Design-conscious brands, creatives, small businesses, and ecommerce shops that want email marketing to feel like part of the brand.
our experience
We're setting up Flodesk to handle communications for both Drift Studio and Drift Goods. What immediately sold us was the design experience: the interface is clean, the editor feels intuitive, and creating something beautiful doesn't feel like fighting against the software. For a studio where design is part of everything we put into the world, that matters.
We chose Flodesk because we didn't want our emails to look like they came from email marketing software.
good to know
PROS
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Design-first email builder
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Clean, intuitive UI
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Strong typography and layout options
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Templates that don't immediately feel like generic marketing emails
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Forms and landing pages
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Automated workflows
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Audience segmentation
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Shopify integration
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Works well for both service businesses and ecommerce brands
CONSIDERATIONS
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We're still early in using it, so our experience is primarily with setup and design
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May be more design-focused than businesses with highly technical email needs require
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Some advanced features depend on your plan
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Switching platforms means rebuilding forms, automations, and subscriber organization